I tell executive job candidates all the time the interview process is as much about them learning about an organization as it is about the organization learning about them. It is a part of the process that many candidates — and hiring organizations — fail to realize.

If a candidate encounters a smooth interviewing process with informed, welcoming team members, they walk away with a positive impression of the opportunity. If they are bounced around in a disorganized fashion and there are multiple delays with different team members communicating different messages, they walk away confused or even no longer interested.

As the demand for skilled talent increases, candidate experience is going to be a big factor in an organization's success or failure to bring in top employees. That is why your interviewing process needs to be one that convinces candidates to join your firm.

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