Robert Cialdini's 'Pre-Suasion: A Revolutionary Way to Influence and Persuade' offers insights sales pros can use. (Photo: ThinkAdvisor)

If there’s any truth to the rumors, self-described “Godfather of Influence” Robert Cialdini may have helped coach Hillary Clinton on how to debate Donald Trump Monday night.

Be that as it may, in his new book, “Pre-Suasion: A Revolutionary Way to Influence and Persuade” (Simon & Schuster), the social psychologist provides plenty of techniques financial advisors can use to move clients to their way of thinking.  

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