If there’s any truth to the rumors, self-described “Godfather of Influence” Robert Cialdini may have helped coach Hillary Clinton on how to debate Donald Trump Monday night.
Be that as it may, in his new book, “Pre-Suasion: A Revolutionary Way to Influence and Persuade” (Simon & Schuster), the social psychologist provides plenty of techniques financial advisors can use to move clients to their way of thinking.
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Jane Wollman Rusoff
Jane Wollman Rusoff is a ThinkAdvisor contributing editor specializing in interviews with thought leaders. She has written for ThinkAdvisor since its inception and was a contributing editor to Research magazine, a predecessor to ThinkAdvisor, starting in 1992.
Jane has received two AZBEE Awards from the American Society of Business Publication Editors. She has contributed articles to The New York Times, The Washington Post, the Los Angeles Times and Esquire, among numerous other publications.
Jane has written or co-authored five books, including three written with “Tonight” show creator Steve Allen. Jane was a staff editor with London Express Features and Billboard’s Merchandising Magazine. She has interviewed and profiled thousands of entertainment personalities, including Ray Charles, George Clooney, Angelina Jolie and Meryl Streep.
Jane is the founder of www.FamilyStarProductions.com.
