Return to strategy

"Since 2012 and the passage of the ACA, much of the employee benefits industry has been preoccupied with complaining, confusion and compliance. These three 'Cs' have contributed little to improving the employee benefit landscape for employers, employees, or their consultant partners. For 2017 we should resolve to have more substantive conversations about benefits strategy.

These conversations should start with analyzing the current plan's performance with real data that can be meaningfully applied to legitimate benchmarks. This analysis must be thoughtfully designed to help decision makers decide to pursue initiatives that will make a real difference in the health of their plan and the happiness of their employees. And finally, these initiatives must be integrated into a comprehensive benefit delivery plan that creates measurable outcomes in the areas of efficient administration and effective engagement.

Eric Helman, chief strategy officer, Hodges-Mace

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Paul Wilson

Paul Wilson is the editor-in-chief of BenefitsPRO Magazine and BenefitsPRO.com. He has covered the insurance industry for more than a decade, including stints at Retirement Advisor Magazine and ProducersWeb.