Consumer-driven health care has been in the headlines for some time now, and there's no doubt the idea has gained significant traction. Despite ongoing heated debates about regulation and health care reform, most benefits professionals can agree that a key to driving down cost is creating better health care consumers.
As part of our marketing and sales tips series, we asked for strategies and ideas to bolster consumer knowledge and help them to do the right thing. Here are the 10 tips we liked best.
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