There's lots of positive press on voluntary benefits. Studies by LIMRAconsistently show the voluntary benefits market growing, whileother life and disability markets have been stagnant orshrinking.

Why is voluntary a hot market in a moribund field?

What customers value most in purchasing and owning a product isease of process. Ease is the single most important factor fuelingthe growth of voluntary benefits. For the broker,it's easy to tell employers, “Let's add some benefits for yourpeople that you don't have to finance.”

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