As many companies enlist brokers to help them filter vendors,it's ultimately the broker who needs to be responsible for thecompanies and products he or she recommends, as well as theirimpact on plan design and the company's bottom line.
The challenge is particularly acute in today's population healthand wellness space, given the sheer number ofoptions available—from complete, integrated platforms to programs on everything from sleep management tomindfulness, to the breadth of mobile health and biometricdevices.
Making a decision based on “imperfect” information (aka,marketing collaterals) or on backward-looking data (claims dataversus wellness data) can lead to very expensive mistakes.
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