In both business and design, nothing can be accidental. It’s important to think about every aspect of what you’re building and know the justifications behind a decision.

User experience design (abbreviated as UX design) is the process of enhancing user satisfaction with a product or service by improving the usability, accessibility, and pleasure provided in the interaction with the product. The system could be a website, a web application or desktop software and, in modern contexts, is generally denoted by some form of human-computer interaction — but any sort of business can learn from the practice.

I sat down with our world-class design team, in charge of every user experience, workflow, and interface within the Maxwell Health platform to talk about why it’s so important to learn our customers’ pain points, the strategies that they use, and what benefits advisors can learn from them.