In both business and design, nothing can be accidental. It’simportant to think about every aspect of what you’re building andknow the justifications behind a decision.
Userexperience design (abbreviated as UX design) is the process ofenhancing user satisfaction with a product or service by improvingthe usability, accessibility, and pleasure provided in theinteraction with the product. The system could be a website, a webapplication or desktop software and, in modern contexts, isgenerally denoted by some form of human-computer interaction — butany sort of business can learn from the practice.
I sat down with our world-class design team, in charge of everyuser experience, workflow, and interface within the Maxwell Healthplatform to talk about why it’s so important to learn ourcustomers’ pain points, the strategies that they use, and whatbenefits advisors can learn from them.
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