If they want greater engagement from their insureds, health plans should tone down the communications about bills and fees, but that doesn't mean insureds don't want to hear from them. In fact, they want more communication, but about their own health conditions.
That's according to the HealthMine Health Plan Intelligence Survey, which finds 60 percent of insured consumers report they want to receive more frequent communication from their health plan sponsor that is not related to fees or coverage. Only 35 percent of respondents say that their health plan communicates with them about the state of their health and their health risks.
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