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A majority of U.S. adults surveyed by the two groups say their likelihood of purchase would increase if carriers would conduct 'simplified underwriting.' (Photo: iStock)

More people would consider buying life insurance if they didn’t have to take a physical exam, according to the 2017 Insurance Barometer Study, jointly conducted by LIMRA in Arlington, Va. and Life Happens, a Windsor, Conn.-based educational nonprofit.

Katie Kuehner-Hebert


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