Persuasion can be everything—and a new research paper says that finding the right way to framethe need to save for retirement can persuade younger peoplethat they need to boost their savings level.

According to “Saving for Tomorrow Today: How Message Framing CanImprove Retirement Savings Rates for Younger Workers,” recastingthe arguments in favor of saving more could change the behavior ofyoung people—and older people, too—and encourage them to dobetter.

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