As more benefits options continue to emerge for employers and employees, the value of a traditional open-enrollment approach to workplace benefits is coming under a pressure. A fixed enrollment season at the end of the year served the benefits market of years past well, when employers often paid a major medical plan's entire premium and high-deductible options were a novelty.
But the benefits market is changing. And so is employers' approach to delivering the best benefit packages. More and more, employers are opting to let their workers choose the coverage they think best serve their and their families' needs.
That approach can save both employers and employees money, but it also has created an education vacuum. The need for employers to educate workers in the new benefits market extends beyond the traditional open enrollment period.
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