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In recent years, insurance companies were quite optimistic about critical illness plans, since the industry showed almost 20 percent increases in new premiums annually. Yet, according to LIMRA’s research, less than a quarter of private employers offer CI plans, and the workplace participation rates are in single digits. So, what is really growing CI premiums or the number of employees who purchase coverage? Are we actually witnessing a growth in consumer interest in CI products that will eventually create a long-term potential for CI sales?

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