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They say the way for a musician to get to Carnegie Hall is “practice, practice, practice.” In the voluntary benefits world, I say the recipe for ongoing enrollment success is “planning, planning, planning.” Just as you can’t show up and expect to play at Carnegie Hall without having mastered your craft, you can’t schedule enrollment without advance preparation. 

Creating an ongoing enrollment strategy is a prime example of planning that enables success. And it isn’t just about enrolling employees, either. As with any good solution, it has to work for all parties involved — and brokers, enrollment organizations and employers can reap the benefits of a multi-year employee communications or engagement enrollment strategy just as much as the employees. 

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