Jason Schwarz, president of Wilshire Funds Management, theinvestment management unit of Wilshire Associates, is perfectlycomfortable using the F-word — fiduciary, that is.

And he makes no bones over the fact that as more retirement investors use the word, the moredemand there will be for the unit he leads.

“This has been good for us in so many respects, and a majorcatalyst for our business,” Schwarz told BenefitsPRO, referring tothe freshly implemented impartial conduct standards of the Labor Department’s fiduciary rule, and theimpact the long running, controversial rulemaking process has hadon illuminating industry conflicts in the public eye.

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Nick Thornton

Nick Thornton is a financial writer covering retirement and health care issues for BenefitsPRO and ALM Media. He greatly enjoys learning from the vast minds in the legal, academic, advisory and money management communities when covering the retirement space. He's also written on international marketing trends, financial institution risk management, defense and energy issues, the restaurant industry in New York City, surfing, cigars, rum, travel, and fishing. When not writing, he's pushing into some land or water.