As 'fiduciary' becomes a commonly used word among retirement investors, the DOL rule is making an impact on the industry. (Photo: Shutterstock)

Jason Schwarz, president of Wilshire Funds Management, the investment management unit of Wilshire Associates, is perfectly comfortable using the F-word — fiduciary, that is.

And he makes no bones over the fact that as more retirement investors use the word, the more demand there will be for the unit he leads.

Nick Thornton

Nick Thornton is a financial writer covering retirement and health care issues for BenefitsPRO and ALM Media. He greatly enjoys learning from the vast minds in the legal, academic, advisory and money management communities when covering the retirement space. He's also written on international marketing trends, financial institution risk management, defense and energy issues, the restaurant industry in New York City, surfing, cigars, rum, travel, and fishing. When not writing, he's pushing into some land or water.

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