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No two populations are identical. If you have designed wellness programs for multiple organizations in the past, you’ve likely seen notable differences in demographics, health needs, and lifestyle factors. You know that your client’s population isn’t cookie-cutter. You probably understand that your solutions shouldn’t be cookie cutter either. You should design wellness programs that are custom-tailored towards each unique population. 

What far too many wellness professionals do is craft a solution once and forget about it. They might revisit their population annually to see if anything has changed, but they’re not monitoring in between to see how their population has shifted over time. 

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