Instead of eliminating brokers, Accenture suggests insurers instead seek and analyze new data to help them better understand the broker’s role and performance. (Photo: Shutterstock)

Carriers looking to make the small group health insurance market more efficient are taking a number of actions, including cutting brokers to eliminate commissions. But according to a new Accenture survey of small employers, that could be a mistake.

Related: 6 ways the insurance industry can improve the consumer experience

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