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Product provides another area where brokers can embrace disruption. Photo: Getty

Last month, I discussed how the most influential disrupter to the enhanced benefits industry must be the willingness of the broker community at large to adjust, adapt, and embrace our ever-changing market. How brokers must position themselves as either an innovator who drives change or an adopter who follows those innovators and helps to steer the change. The bottom line was that whether you choose to outsource your enhanced benefits strategy to one specific carrier, bring it all in-house, or partner with a carrier agnostic firm, the key to success is to be proactive with whatever approach you choose. 

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