Product provides another area where brokers can embrace disruption. Photo: Getty

Last month, I discussed how the most influential disrupter to the enhanced benefits industry must be the willingness of the broker community at large to adjust, adapt, and embrace our ever-changing market. How brokers must position themselves as either an innovator who drives change or an adopter who follows those innovators and helps to steer the change. The bottom line was that whether you choose to outsource your enhanced benefits strategy to one specific carrier, bring it all in-house, or partner with a carrier agnostic firm, the key to success is to be proactive with whatever approach you choose. 

As you begin to have proactive conversations with your clients to ensure they have a proper enhanced benefits offering that complements your recommended overall health care strategy, it’s important that you understand all of the products and services that are available within the marketplace. The message to your clients must be that you’re looking to eliminate benefit redundancy, and any wasteful employee overspend that may have occurred during an initial “product-dump” that led to an inevitable “commission grab” by whomever first installed enhanced products and services with little regard to the total health care plan.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?


BenefitsPro Broker ExpoEvent

BenefitsPro Broker Expo will help attendees prepare for new issues, embrace new challenges and find new solutions.

Get More Information


Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.