“Consumer” and “shopping” go together everywhere in our lives— except in health care. What would happen if consumers couldeasily shop for non-emergency surgery and get bundled pricing, allwith the help of a concierge to guide them through the process?

That is the question that Dr. Sanjay Prasad, Founder and CEO atSurgiPrice discusses on this episode. We begin by discussing howthe current system has trapped patients and employers and forcedunnatural consumer behavior. A surgeon himself, Dr. Prasad hasdesigned a system that helps to correct this anomaly — atleast, for non-emergency surgical needs.

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