$30 million and counting. That's the amount NFL star J.J. Watthas raised for Hurricane Harvey relief efforts as I write this. Bythe time you read it, who knows how high that figure may haveclimbed? After all, when Watt announced the fundraising page with avideo on Twitter in late August, his goal was to collect a modest$200,000. Heck, at this point, there have been nearly 200,000donors.

|

At a time when it seems Americans can't agree on anything, it'sbeen refreshing to see so many put aside their differences and showthat we're still capable of kindness and compassion. For the pastfew weeks, rather than a steady stream of divisive politics andname-calling, my social media timelines have been filled withrescuers saving animals from flood waters and volunteers unloadingtrucks full of food and supplies.

|

There have been plenty of positive stories within our ownindustry, as well. The Insurance Industry Charitable Foundation(IICF) quickly established the Hurricane Harvey Disaster ReliefFund, raising nearly $80,000 within the first 24 hours.

|

Humana supported impacted Medicare Advantage members by coveringMedicare Parts A and B services and supplemental Part C planbenefits at non-network hospitals and other medical facilities;waiving requirements for primary care physician referrals;providing enrollees with the same cost-sharing they would get at anin-network facility; and removing prescription drug limitationsthat prevent replacing lost medications.

|

Aetna allowed affected members to seek emergency care anywhere,to refill prescriptions early, and to access alternate deliverylocations or refill prescriptions that were lost, damaged ordestroyed. The company also opened its telephonic consultation toeveryone impacted—regardless of whether they were members—to helpcope with the emotional impact of the event or for assistancefinding resources. These are just a couple of examples—there aretoo many to list here, and the list continues to grow.

|

Even as Houston began the colossal task of recovery in the wakeof Hurricane Harvey, Hurricane Irma unleashed its wrath on Florida.Once again, donations and acts of kindness poured in.

|

The historic start to this year's hurricane season, coupled withone of the worst wildfire seasons in memory, are a stark reminderof how a changing climate will impact the future. It alsospotlights the vital role that insurance plays when disasterstrikes—whether in the form of a natural disaster or a cancerdiagnosis. And despite the grim realities, it's been nice to seethat Americans still come together when things get tough.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Paul Wilson

Paul Wilson is the editor-in-chief of BenefitsPRO Magazine and BenefitsPRO.com. He has covered the insurance industry for more than a decade, including stints at Retirement Advisor Magazine and ProducersWeb.