$30 million and counting. That's the amount NFL star J.J. Watthas raised for Hurricane Harvey relief efforts as I write this. Bythe time you read it, who knows how high that figure may haveclimbed? After all, when Watt announced the fundraising page with avideo on Twitter in late August, his goal was to collect a modest$200,000. Heck, at this point, there have been nearly 200,000donors.

At a time when it seems Americans can't agree on anything, it'sbeen refreshing to see so many put aside their differences and showthat we're still capable of kindness and compassion. For the pastfew weeks, rather than a steady stream of divisive politics andname-calling, my social media timelines have been filled withrescuers saving animals from flood waters and volunteers unloadingtrucks full of food and supplies.

There have been plenty of positive stories within our ownindustry, as well. The Insurance Industry Charitable Foundation(IICF) quickly established the Hurricane Harvey Disaster ReliefFund, raising nearly $80,000 within the first 24 hours.

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Paul Wilson

Paul Wilson is the editor-in-chief of BenefitsPRO Magazine and BenefitsPRO.com. He has covered the insurance industry for more than a decade, including stints at Retirement Advisor Magazine and ProducersWeb.