In a previous column, we discussed how many employers areexpanding their benefits offering to include non-traditionalproducts. This article examines the topic further by uncovering theinterest in these products from the broker and employeeperspectives.

Competition in the voluntary market is on the rise. In a recentsurvey, 35 percent of brokers said they encounter high or somewhathigh levels of competition for voluntary business.

Twenty-six percent of brokers in the same survey citedcompetition from other brokers as the greatest threat to theirpersonal voluntary business in the next 12 months.

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