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Conditional bonuses could potentially demotivate salespeople over time. (Photo: Shutterstock)

Which type of bonus best motivates salespeople – an unconditional reward, a conditional bonus based on meeting performance goals, or a conditional bonus in the form of being punitive by withholding or even taking away bonuses if goals are not met?

Katie Kuehner-Hebert

Katie Kuehner-Hebert is a freelance writer based in Running Springs, Calif. She has more than three decades of journalism experience, with particular expertise in employee benefits and other human resource topics.

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