According to LIMRA’s latest U.S. Life Insurance Ownership study,for the first time in history, more Americans are covered by employment-based lifeinsurance than by individual life insurance. To anyone studyingthe workplace benefits marketplace, this is not too surprising.Life insurance is just the latest example of the importance theworkplace provides Americans when it comes to receiving orobtaining many of the financial insurance products they and theirfamilies have come to rely on. Over the years, more Americans haveobtained their medical, dental, vision, disability, andsupplemental health products through the workplace than throughretail channels.

One of the primary motivations for employers to offer benefitssuch as financial insurance products is they are an extremelyimportant attraction and retention tool; one that companies willcontinue to use well into the future. And while the workplacebenefits marketplace is expected to continue to grow, its futuremarket potential will be limited, in large part, due to fiveenvironmental forces.

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