In a previous column, we discussed how many employers are expanding their benefits offering to include non-traditional products. This article examines the topic further by uncovering the interest in these products from the broker and employee perspectives.
Competition in the voluntary market is on the rise. In a recent survey, 35 percent of brokers said they encounter high or somewhat high levels of competition for voluntary business.
Twenty-six percent of brokers in the same survey cited competition from other brokers as the greatest threat to their personal voluntary business in the next 12 months.
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