Social media has created the most significant growth opportunityinsurance agencies have ever been afforded. In the past, effectivemarketing campaigns were largely the realm of “big boys” with bigbudgets. Now, every business with a social media account is free tojoin the world of marketing.
Not only are big budgets no longer necessary, but in many ways,they get in the way. We can all thank and curse social media fordelivering that reality.
Making marketing meaningful
Marketing is no longer telling your audience their life isincomplete unless they buy what you are selling.
Today's marketing is much more meaningful. It's about educatingyour audience, helping them understand their challenges andoffering paths to improved results.
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