It’s no surprise that an aging workforce is willing to invest in resources to protect them in the long term. In fact, according to a recent study by Genworth, four out of five Americans want the option to buy long-term care insurance through their employers.

“The challenges of aging impact everyone,” says Brian Harrington, senior vice president, group long term care insurance, at Genworth. “We focus on this issue every day and conducted the consumer sentiment survey as part of our commitment to help foster a dialogue among families and the nation about the importance of preparing financially for long term care.”

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Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.