Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Remember when a “cloud” was a fluffy white mass of crystallized water in the sky? Or “viral” referred to a case of strep throat? The words that make up our vocabulary are cosntantly changing and adapt new meaningings, sometimes distorting to the point where the original meaning is completely… meaningless. 

Though we might look to social media as the most prominent stage for examples of etymological evolution, “semantic change,” as it is more commonly known, is a phenomenon as old as language itself. While for the most part, such mutations are harmless, for key industries where specific wording matters, use of outdated terms can lead to major issues.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.