On this episode of ShiftShapers, we are stepping outof the realm of employee benefits, insurance and financial planningto discuss the ultimate differentiator for allbusinesses — customer service. Peter Shankman is the authorof a new book, Zombie Loyalists: Using GreatService to Create Rabid Fans.

As an international consultant, serial entrepreneur, angelinvestor, corporate speaker, founder of Help A Reporter Out and TheGeek Factory, Peter knows how to create zombie loyalists andwhy they are key to your success. As parts of our businessbecome more commoditized, Zombie Loyalists can be the secret weaponthat will help to build and sustain your business.

We begin by asking Peter a questionwe never thought we wouldask anyone on the podcast. Peter explains how tocreate zombie loyalist embryos and how to feed and care for them asthey turn into single-minded advocates for your practice. We alsochat about how you can lose their loyalty and what to do when thathappens.

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