Let's set the record straight on millennials and employee benefits. (Photo: Getty)

When it comes to millennials, suffice it to say that they are the most complicated generation. They are the largest generation in today’s workforce, yet they’re unlike any of the generations that preceded them. Employers and brokers alike are trying to figure them out. What makes them tick at work? What motivates them? What benefits will attract them to a job and keep them there? 

Millennials are stereotyped in many ways — such as, they are tied to their smartphones; selfie-obsessed; job-hoppers; digitally-addicted; believe they are entitled and much more. To recruit them, retain them, and provide benefits that are meaningful to them, employers and brokers need to understand them and what motivates them, and then address their differences.

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