Fighting the status quo
The high for me is the fact that the industry is changing and employers are no longer accepting the status quo! A case we won this year was closed because we were able to bring control and transparency to a stagnant association relationship. Yes, we did bring in a cost containment strategy that saved money, which excited them, but they were more excited about what the future will hold.
Over the past few years, our focus was to shift the buying attitude and total solution in terms of value. While I see those efforts paying off, my low is realizing that I find myself back in the gutter many times. It's not easy to talk about solutions that cause employers to throw up their guard. It's the status quo broker and traditional elements of our industry that we are fighting against.
Taylor Lindsey, partner at Employee Benefits Consultants, Inc.
One step forward…
High point: Phrases like “machine learning” and “artificial intelligence” are becoming better understood among HR professionals and they're demanding real data insights. A few years ago, companies talked about “data analytics and insight” for benefits, but really just delivered new reporting solutions with slick interfaces. Now, we're getting somewhere that's driving real, automated insights—and measurable results—for the benefits data on which we're all perched.
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