Morgan Stanley woos millennials with robo-adviser built on ETFs

With as much as $30 trillion in wealth estimated to transfer from baby boomers to millennials over the next few decades, traditional broker-dealers such as Morgan Stanley want to engage with the next generation.

By Rachel Evans | December 04, 2017 at 06:25 AM

(Bloomberg) – Morgan Stanley is trying to get down with the kids.

The banking and wealth management powerhouse is starting a new digital investment platform for clients with as little as $5,000 to invest, according to a statement from the company on Monday.

Built around exchange-traded funds — low-cost products that give investors access to broad chunks of the market — Morgan Stanley Access Investing will charge $3.50 a year for every $1,000 of assets under management, the statement said.

Continue Reading for Free

Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
Educational webcasts, white papers, and ebooks from industry thought leaders
Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor

NOT FOR REPRINT

Investment Instruments

1 Trump-Harris debate: Takeaways on ACA, private health insurance

2 10 worst cities for inflation

3 Stem the Rise of High-Cost Medical Claims: Key Tips

4 Artificial Intelligence in Healthcare: Reducing Costs and Changing Lives

5 Sickest 10% drive employer plan spending increases, researchers find

Insurance
BenefitsPRO Broker Expo 2025 (BPRO)
May 06, 2025 - Boston

The premier educational and networking event for employee benefits brokers and agents.
More Information
GlobeSt. Multifamily Fall 2024
October 15, 2024 - Los Angeles

Join the industry's top owners, investors, developers, brokers & financiers at THE MULTIFAMILY EVENT OF THE YEAR!
More Information
Credit Union Times Luminaries Awards 2024
November 07, 2024 - Orlando

This event shines a spotlight on the individuals, teams, projects and organizations that are changing the financial industry.
More Information

Retirement pros must prioritize automatic income in retirement: Nationwide

By Lynn Cavanaugh | September 13, 2024

Employers and plan sponsors must prioritize guaranteed income options in 401(k)s as a necessity – not just a "nice-to-have" option, according to a Nationwide's Protected Retirement survey report.

Retirement pros must prioritize automatic income in retirement: Nationwide

401(k) plan sponsors are 'highly satisfied' with advisor expertise: Fidelity

By Lynn Cavanaugh | September 12, 2024

Advisors can serve as a bridge to address the retirement readiness gap, helping plan sponsors—and in turn, employees— be better prepared for life in retirement, according to a new Fidelity survey.