It's happening. CVS is buying Aetna for $69 billion, which could make the deal the biggest merger of 2017. The Wall Street Journal suggested that the deal was proposed as a way to guard against the looming threat of Amazon entering the pharmacy business.

Is this a game changer? I'd say "yes." Mark Bertolini, Aetna's Chief Executive Officer, described the merger as "creating a new front door for health care in America." The deal comes as the industry is looking over the horizon, seeing how Amazon could shake things up — even though Amazon's plans have not been announced. 

There's a lot of speculation from the industry about this deal. Will it create more customer touchpoints or vertical experiences? Will there be additional mergers? What is the future of brick and mortar stores? Instead of getting caught up in the unknown, at times like this, I like to keep my focus on what I can do to improve my business.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.