You may not know it by its name, “Jacked Up,” but you haveprobably seen the State Farm commercial. It's the one where a guyis having a horrible day (finding his car stripped in the parkinglot), while a lady has the day of her life (finding her new car inthe driveway). It's a clever look at how the same words can haveentirely different meanings.

There are a lot of employers out there who have had some reallybad renewal days as they meet with their traditional benefits broker to receive theinevitable bad news. But increasingly, there are other employersout there having very unexpected and exciting days, as theirforward-thinking benefits advisor delivers newstrategies for their program.

Same words, different conversation

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