Sales of Medicare plans, and sales of individual major medical coverage to people who qualify for Affordable Care Act subsidies, have been strong.

Sales of individual major medical coverage to people who do not qualify for ACA subsidies, and who must pay all of the premiums out of their own pockets, have been weak.

A pioneer in efforts to sell health insurance through the web, eHealth Inc., gave that assessment Tuesday, in a preview of the company's earnings for the fourth quarter of 2017.

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Allison Bell

Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.