As we begin this new year, the internet is awash with articles looking at trends in 2018.

The problem is that many of these lists don't seem geared toward the unique position insurance agents inhabit in the marketing world. It could make an agent feel that it might be better to just ignore the trends altogether.

But social marketing isn't just a trend; it's an industry necessity, and has been accepted as one of the best practices for spreading a marketing message and establishing a brand. Communicating your unique value proposition over social is one of the primary ways you give prospects and current clients the chance to experience your brand.

After reading dozens of lists and consulting with our social marketing experts, I have identified five trends that are essential for agents to focus on in 2018 >>>

"Influencer marketing" is one of the of-the-now buzzwords.

1: Leverage 'influencer marketing'

In the world of marketing, there are always one or two phrases that are the buzzwords of the moment. Right now, as the calendar has just turned from 2017 to 2018, the idea that's on everybody's lips is “influencer marketing.” That may be because statistics say that companies make $6.50 for every dollar spent on influencer marketing.

The concept of tapping users with large followings on social platforms makes a lot of sense. Instead of traditional advertising, influencer marketing allows you to not only access larger audiences but also leverage their willingness to act on the recommendation of their influencer. The result is an exponentially powerful marketing platform that can help your message cut through the noise to deliver a powerful signal.

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