As we begin this new year, the internet is awash with articles looking at trends in 2018.
The problem is that many of these lists don't seem geared toward the unique position insurance agents inhabit in the marketing world. It could make an agent feel that it might be better to just ignore the trends altogether.
But social marketing isn't just a trend; it's an industry necessity, and has been accepted as one of the best practices for spreading a marketing message and establishing a brand. Communicating your unique value proposition over social is one of the primary ways you give prospects and current clients the chance to experience your brand.
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