What's your business's online presence look like? Do you have a website? When was the last time you updated it? Are you on Twiter, Facebook, LinkedIn, or Instagram? How often do you post, or share a post, or comment on someone else's? For work, mind you, not on your personal accounts.
In the social media age, a broker without a social presence is going to be left in the dust. Online marketing and social media are key tools to engaging existing and potential clients. But it's not enough just to be online. Your prospective targets today range from the digital-native Gen Zer to the media-averse Baby Boomer. What platforms are your clients using, and what messages can you send that will resonate with them?
For brokers looking to make their mark on teh industry this year, here are 10 tips to improve your marketing and social media presence: 
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1. "Marketing is not some optional activity, it's the critical first step of the sales process. Skip this step and you likely will never get the face-to-face meeting." —Kevin S. Trokey, Q4intelligence 
2. "Probably the first thing people are going to do [after an introduction] is check you out online. If you don't have social media and a website, they might question how serious you are." —Justin White, Brock and Spencer Benefits 
3. "Don't just go out and do marketing. Begin with the end in mind. Define your goals and work backwards." —Wendy Keneipp, Q4intelligence 
4. "Use SnapChat and Instagram Stories for cutting edge social media marketing—perfect for recruiting and employee enrollment meetings, particularly with a younger demographic." —Eric Silverman, The Silverman Group 
5. "Original content is great, but takes time to develop, so finding articles targeted to your audience from sources is a great place to start. Express why you think the content has value. When one of your contacts posts something relevant, don't just 'like' it, comment." —Marty Traynor, Mutual of Omaha 
6. "You have to think like your target customer, and determine what networks they are more than likely to be active on. Then you need to become active and put out a serious effort." —Fabrizio Moreira, VIP Music Records
7. "So many businesses and salespeople have confused 'social selling' with 'social marketing.' Social platforms certainly play an essential role for research and creating a strong personal brand…Use social media and LinkedIn to support your sales strategy but don't use it to hide like a coward from the phone." —Tony J. Hughes, sales improvement consultant
8. "Many brands think it's too risky to bring humor into their messaging. A far worse transgression is long, stale content. Bring a little fun into your first conversation, make someone smile, and you'll be more likely to get a second conversation." —Drew Mebane, Root Manifest, LLC 
9. "Merely providing content to the masses and hoping for more followers isn't enough if you want to grow a thriving, interactive audience. You need to engage with them on a regular basis, through questions, conversations, and content shares." —Jayson DeMers, AudienceBloom 
10. "The best way to market is for people to feel you understand them, not try get them to understand your product and its value." —Mark Lack, Shorten the Gap
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