What's your business's online presence look like? Do you have a website? When was the last time you updated it? Are you on Twiter, Facebook, LinkedIn, or Instagram? How often do you post, or share a post, or comment on someone else's? For work, mind you, not on your personal accounts.
In the social media age, a broker without a social presence is going to be left in the dust. Online marketing and social media are key tools to engaging existing and potential clients. But it's not enough just to be online. Your prospective targets today range from the digital-native Gen Zer to the media-averse Baby Boomer. What platforms are your clients using, and what messages can you send that will resonate with them?
For brokers looking to make their mark on teh industry this year, here are 10 tips to improve your marketing and social media presence: 
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
