What’s your business’s online presence look like? Do you have a website? When was the last time you updated it? Are you on Twiter, Facebook, LinkedIn, or Instagram? How often do you post, or share a post, or comment on someone else’s? For work, mind you, not on your personal accounts.

In the social media age, a broker without a social presence is going to be left in the dust. Online marketing and social media are key tools to engaging existing and potential clients. But it’s not enough just to be online. Your prospective targets today range from the digital-native Gen Zer to the media-averse Baby Boomer. What platforms are your clients using, and what messages can you send that will resonate with them? 

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