Editor's note: This is the second of a two-part series onthe recent Q4Live member conference. The first part featured Tony Moore, Dave Chase andJeff Bernhard. 

Adam Russo

“We need people who want to drive the bus, to help make changehappen,” Adam Russo told attendees at the recent Q4Live conferencein Tampa, Florida.  “We have an amazing opportunity, butif the employee doesn't change his or her behavior, nothing elsematters.”

Russo, co-founder and CEO of The Phia Group, knows all aboutchanging behavior. His company's health plan, which has beenself-funded  for more than a decade,was recently featured in the Boston Globe. The secret to theirsuccess? “We pay our people to give a crap.”

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Paul Wilson

Paul Wilson is the editor-in-chief of BenefitsPRO Magazine and BenefitsPRO.com. He has covered the insurance industry for more than a decade, including stints at Retirement Advisor Magazine and ProducersWeb.