Editor's note: This is the second of a two-part series on the recent Q4Live member conference. The first part featured Tony Moore, Dave Chase and Jeff Bernhard.
Adam Russo
“We need people who want to drive the bus, to help make change happen,” Adam Russo told attendees at the recent Q4Live conference in Tampa, Florida. “We have an amazing opportunity, but if the employee doesn't change his or her behavior, nothing else matters.”
Russo, co-founder and CEO of The Phia Group, knows all about changing behavior. His company's health plan, which has been self-funded for more than a decade, was recently featured in the Boston Globe. The secret to their success? “We pay our people to give a crap.”
He explained how the company drastically cut their health care costs and improved care by incentivizing employees in “ways that will blow your mind.” Here are a few examples he provided:
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Paul Wilson
Paul Wilson is the editor-in-chief of BenefitsPRO Magazine and BenefitsPRO.com. He has covered the insurance industry for more than a decade, including stints at Retirement Advisor Magazine and ProducersWeb.
