When employees feel personally invested in what they do and arerecognized for their contributions, they’re happier and moreproductive, which benefits the employer and company’s bottom line.Yet according to a recent survey of 502 workers and 251 seniordecision-makers, conducted by Reward Gateway, less than half ofemployees feel personally aligned with their company’s mission (41percent) and values (49 percent), yet 94 percent of employeesand 98 percent of employers say those connections are critical.

How can employers close the gap? Recognition, according to thereport, is a key driver to build employees’ buy-in of companymission and values, and it’s an area that employers are droppingthe ball. More than 60 percent of workers think managers could bedoing a better job of recognizing their and their coworkersefforts.

“This new study has revealed that recognizing employees whenthey demonstrate a company’s purpose, mission, and values is a‘must’ and not a ‘nice to have,’” says Rob Boland, group productand customer success director.

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Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.