Rising care costs Regeneron Pharmaceuticals Inc. and Sanofi said they would deeply discount their $14,000-a-year cholesterol treatment to $4,500 to $8,000 for some patients in order to loosen insurer restriction on the drugs. (Photo: Shutterstock)

Drugmakers tried just about every move under the sun to nurture sales of its products — pharmacy coupons for patients, exclusive deals with insurers, even selling a medicine's patent to a Native American tribe to shield it from a legal challenge.

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Consumer Driven Health Care
Core and Group Health
Cost-Containment