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Instant Insights / Open Enrollment Tips for Benefits Managers

As your HR department gets ready for open enrollment, use these helpful references for ideas.

Research

Recommendation tools make a big impact on employees' benefit selection

Employees are more likely to purchase products recommended to them than those who bypass the recommendation engine and shop on their own.

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Online shopping cart Recommendation tools expose employees to new products and provide information on existing products, broadening employees’ view of what they might need. (Photo: Shutterstock)

Decision support and recommendation tools significantly influence employees’ choices of health insurance and other benefits on benefits marketplaces.

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Marlene Satter

Marlene Satter

Marlene Y. Satter has worked in and written about the financial industry for decades.

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