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Instant Insights / Open Enrollment Tips for Benefits Managers

As your HR department gets ready for open enrollment, use these helpful references for ideas.

Research

Recommendation tools make a big impact on employees' benefit selection

Employees are more likely to purchase products recommended to them than those who bypass the recommendation engine and shop on their own.

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Online shopping cart Recommendation tools expose employees to new products and provide information on existing products, broadening employees’ view of what they might need. (Photo: Shutterstock)

Decision support and recommendation tools significantly influence employees’ choices of health insurance and other benefits on benefits marketplaces.

Marlene Satter

Marlene Satter

Marlene Y. Satter has worked in and written about the financial industry for decades.

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