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Recommendation tools make a big impact on employees' benefit selection

Employees are more likely to purchase products recommended to them than those who bypass the recommendation engine and shop on their own.

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Online shopping cart Recommendation tools expose employees to new products and provide information on existing products, broadening employees’ view of what they might need. (Photo: Shutterstock)

Decision support and recommendation tools significantly influence employees’ choices of health insurance and other benefits on benefits marketplaces.

That’s according to data from think tank Private Exchange Research Council, composed of private benefits exchange experts and national insurance brokers and consultants. Its report “Understanding the influence of decision support on employee benefit selections,” based on findings from 1,356 companies between 2013 and 2017, analyzed how employees used system recommendations in benefits marketplaces to choose the products and plans that best match their needs.

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Marlene Satter

Marlene Satter

Marlene Y. Satter has worked in and written about the financial industry for decades.

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