Brokers have the power to demand change in voluntary benefits delivery
If brokers demand changes and improvements today, they are more likely to get their way.
By Gil Lowerre and Bonnie Brazzell|April 12, 2018 at 10:41 AM
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At one time, carriers defined the voluntary business processes we all lived by, and they designed them however they pleased. For many of the carriers, if the broker wasn’t happy with those services, the carrier could afford to ignore the complaint. After all, there were lots of other brokers.
Today, 41 percent of voluntary carrier executives say that brokers are more willing to switch allegiance to a new carrier to improve their situation. That increased mobility has had an important side effect: power. If brokers demand changes and improvements today, they are more likely to get their way.
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