The 2018 Broker of the Year finalists share some thingsin common.
They embrace disruption and new ways of thinking about thebenefits industry, and they emphasize their roles as consultants who provide a range ofservices. And like many in the industry, they understand theimportance of technology and data analytics—but they believe thatcommunication and educating both clients and employees is key tousing these new tools effectively.
Educating brokers is another recurring theme—agencies areputting more resources into training their people and redefiningbest practices. Finally, they recognize that an improving economy means that employers arelooking for new ideas and options in employee benefits in order toattract and retain the talent they need.
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