David Contorno is looking for three to four established brokers/consultants who are passionate about a specific cost-containment strategy to square off in an educational session. (Photo: Shutterstock)

I feel extremely lucky over the last couple of years to have been willing and able to challenge the status quo and as a result, to bring different results to our employers (and more importantly, their employees). I am even more grateful, however, for the many brokers and consultants who have reached out to me looking for new ideas and different results. This collaboration and sharing has not only elevated our profession, but will likely be one of the defining transformations that results in massive and much needed changes to our entire health care system over the next three to five years.

When I collaborate with the “competition,” I find many are aligned from an ideals perspective, but many have little experience in actually rolling out some of these techniques. And when it comes to an existing client, I can understand a hesitancy to bring something to them that is not only outside of their comfort zone, but also may be an idea or strategy in which they have no experience. What will the employee and employer perception be? And what actual results they can expect?

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