Getting hired as a plan sponsor'sadvisor comes down to fit — it's one part meeting a plan sponsor'sscorecard, one part effective communication, and one part gutinstinct on the part of the committee. (Photo:Shutterstock)

Plan advisors are finding that more and more plan sponsors areusing requests for proposals (RFPs). It's a trend that's here tostay.

RFPs offer an opportunity for plan advisors to show sponsors howgreat they are. But there are certain things advisors need to knowup front to avoid making some big mistakes.

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C.J. Marwitz

C.J. Marwitz is a writer and editor.