Related: The2018 Broker of the Year finalists share their keys tosuccessyour clients What does contentlooks like?Facebook page

  • It's positive. People don't want to log intotheir social media platform and become inundated with negativenews. They want something that will educate, inspire and upliftthem.
  • It's timely. Information moves fast on socialmedia. “If you see content that happened a month ago, you mightwant to leave that alone unless it's evergreen content. What youwant is the news of the day, and you don't want to simply forwardit. People are in your feed because they want to know what youthink about this topic you're promoting.”
  • It's authentic. The most important aspectpeople look for in a social media feed is authenticity — and peoplewill respond to authentic posts. “Some people look at hiring socialmedia managers to run their account,” Evans said. “But the bestresponse and engagement you will ever receive from your followersis when you make posts in your distinct voice.”
  • It's educational. Knowledge is power andpeople gravitate to social media to learn something new. “We knowmore than we think we know, particularly when we're talking aboutour industry. When you provide your followers with educationalinformation, it's incredibly powerful and valuable to them and hasthe potential to help them in their own business.”
  • It's engaging. Engagement is the new normal insocial media. One way to achieve that is to speak directly to youraudience. When you find a piece of content you want to share, askfor comments and then respond to their feedback. This is where realdialogue and the sharing of information can take place.

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