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Although the BenefitsPRO Broker Expo has ended, the power of the event continues to have a significant impact on us all. For me the event was pivotal because of the strong sense of community. It was comforting to realize that I’m not alone on this journey of guiding clients through health care options, endeavoring to reduce the all-round costs of health care in this country and make a difference.
The energy was contagious and very special. Everyone could feel it. It was almost palpable in the air. “The Face of Change” is not just the title of a column or a session, but an actual movement in our industry. For the first time, I truly felt that change is possible and welcome beyond just the level of discussion.
There was a wealth of information at our fingertips. Highlights included sessions on technology, the political landscape, helping employers survive and thrive, social media, Alexa the broker, and fee and commissioned based practices. But dearest to my heart were the panels that represented the real face of change.
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Remember, you’re not always the expert, nor do you have to be. However, by staying true to and aligning with your company’s core competencies, you can better gauge the right time to bring in help.
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