Social responsibility: Doing good is good for business
Social responsibility is an enormous differentiator for today’s consumers when it comes to deciding if they want to do business with you.
Sales are always driven by the person as well as the product. Successful brokers and agents have the ability to connect with clients in a way that fosters trust, confidence and security. They also understand that building a business requires more than sales skills – it involves a commitment to networking and to building a first-class reputation.
Today, consumers are increasingly inclined to do business with companies and individuals who
share their values. Enter a new way of networking – social responsibility – which does not involve shaking hands at city council meetings or joining local clubs. Instead, it involves bonding with your community and demonstrating a sustained spirit of caring through giving back in ways that reflect your company’s overall business.
If you feel you are too busy at the moment building your business and do not have time to become involved in your community, please think again. It might help to know that doing good can contribute to a reputational – and financial – return. Social responsibility is an enormous differentiator for today’s consumers when it comes to deciding if they want to do business with you. Consider these statistics:
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Similar to a game of chess, it’s imperative that brokers understand the lay of the land and brainstorm various approaches before making their first move.
Remember, you’re not always the expert, nor do you have to be. However, by staying true to and aligning with your company’s core competencies, you can better gauge the right time to bring in help.
One of the world's most influential economists talks about Social Security and his new book.
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