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The two-sided coin of social media in the workplace

A new study in the Harvard Business Review has solutions for employers facing attrition due to social media usage in the workplace.

By Joel Kranc | Updated on May 29, 2018
Engaging with new prospects and potential new employers on social media may help employees find other employers they think are more interesting or a better fit. (Photo: Shutterstock)

It should not come as a big surprise that management and employees have differing views on a myriad of topics. In the 21st century, this includes the need for or usefulness of social media in the workplace. Of course employers think allowing social media can hurt productivity and attention, while today’s younger millennial workforce see it as a necessity. As it turns out, the millennials have a point.

These are essentially the findings discussed in the latest Harvard Business Review. According to Lorenzo Bizzi, assistant professor in the Department of Management at California State University, Fullerton, any worries about productivity decline are “misguided,” he says. “Social media doesn’t reduce productivity near as much as it kills employee retention.”

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