Hospital The group’s goal is to save $100 million in ER cost by 2020 by getting people to address non-emergency medical issues, such as colds and sinus infections, through primary care. (Photo: Shutterstock)

Major business groups in Massachusetts have developed a novel strategy for lowering health care costs.

A group of 20 organizations representing employers such as the state restaurant association and the Boston Chamber of Commerce, are teaming up to try to reduce unnecessary emergency room visits. Their goal is to save $100 million in ER cost by 2020 by getting people to address non-emergency medical issues, such as colds and sinus infections, through primary care.

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