How video communications can transform the workplace

Video is also a great tool for posting necessary static information on a company-wide server, and for telecommunications across time zones, continents, and borders. (Image: Shutterstock)

Offices and teams work best when everyone is informed and open communication flows. When employees are engaged, appreciated, and have the resources they need, they work hard, stay loyal, and improve your brand. Conversely, when employees feel ignored or don’t have the resources available to do their jobs well, they could hurt your brand in the long term.

The workforce is changing, along with how people do their work and communicate with each other, their managers, and company executives. Millennials are reaching majority status in workplaces, bringing their own tendencies, communication preferences, and values to the office. And the office itself is changing. More companies today rely on employees and contractors working outside their main headquarters. Suddenly, an office can mean many things other than a building where everyone works. It means telecommunications and conference rooms where workers from around the world can collaborate.